Looking to the Future

Looking to the Future

Posted on July 15, 2020

New Nissan looks to future and yet stays connected to rich heritage

Nissan today introduced the all-new Nissan Ariya, an electric crossover SUV that lets customers travel farther while enjoying greater driving excitement, confidence and comfort, and connectivity.

The Ariya sets the pace for Nissan’s plan to roll out 12 new models in 18 months. The all-new crossover demonstrates Nissan’s commitment to meeting customer demand for new electrified, autonomous and connected technologies.

The Ariya is planned to go on sale in Europe, North America and China by the end of 2021.

The Nissan Ariya sports Nissan’s new logo, which also made its world premiere today. Symbolizing the company’s dedication to keep innovating for new generations of customers, it will adorn coming Nissan models as they’re introduced or refreshed.

The company name remains at the center of the logo, communicating an instantly recognizable brand that evokes past milestones and memories while also conveying evolution.

“The Nissan Ariya opens a new chapter in our history as we begin our journey of transformation in our business, in our products, and in our culture,” Uchida said. “It defines what matters to Nissan, represents what we stand for, and embodies the essence of who we are: a passionate, innovative challenger.”

We here at Vickar Nissan are excitedly watching as Nissan continues to release vehicles that we have the pleasure to share with our customers.